Want a cool looking camera without the crazy prize? Yes this is a gimmick, it's a fancy reusable camera case with quite a nice strap, the nice Fujifilm strap itself is probably worth the money.
Good news is, at this price you get a fully working camera that looks cool and has a nice looking strap! Go shoot!
Included in this kit:1) Fujifilm Simple Ace Disposable Camera (ISO400, 27 Exposure) 2) Silver Case for Fujifilm Disposable Camera3) Fujifilm Camera Strap
Sample Image Credit: